Aspire Capital Partners

Aspire is a Perth-based boutique advisory firm building trusted relationships with Western Australian private industrial companies. We deliver value through strategic and operational guidance, profit enhancement solutions, and outsourced CFO services.

About Us

Aspire Capital Partners is a boutique business and corporate advisory firm based in Perth, Western Australia.

We draw upon our significant skills, experience and resources in partnering with businesses with the potential for strong and substantial growth either internally or through acquisition.

We partner with businesses to significantly increase shareholder value by assisting clients with strategy, operational management, board advisory and outsourced CFO services. Once a relationship has been established, we will typically align ourselves with our clients providing an active ongoing management/board advisory role.

Our executive team has over 40 years of “hands on” experience in formulating strategy and executing business plans realising the untapped value in businesses. Through our experience and strong networks, we work to help your business grow.

Our Services

Corporate Advisory

Our transaction services include:

  • Advice on commercial business sales strategies
  • Provide direction with preparing business information presentations
  • Communicate on your behalf with purchasers
  • Project manage the sale transaction to conclusion
  • Due diligence support
  • Commercial guidance on structuring transactions
  • Assist with selection and management of advisors for legal, tax, accounting, audit and valuation matters.
  • Business integration planning and execution

Business & Executive Advisory

Our business advisory services include:

  • Board advisory
  • Family matters planning
  • Strategy review, formulation and execution
  • Business planning
  • Executive management coaching
  • Financial management, outsourced CFO services.
  • KPI identification and setting
  • “Sounding board” for owners and shareholders.
  • Management of legal ,accounting and tax advisors.

We do not charge hourly for our services. Depending on circumstances we will seek a retainer to cover our expenses however mostly we will tailor an outcome based remuneration model which ensures our interests and therefore success is aligned to that of our clients.

Executive Team

Lui Giuliani

Lui Giuliani

Managing Director

Lui has had over 35 years of business experience through both his professional Chartered Accounting roles and ownership of various businesses.

Prior to establishing Aspire Capital Lui had a 20 year career at Ernst & Young and was a partner for over 7 years. Lui was the leader of the Strategic Markets Group in the Perth Office. During that time Lui assisted emerging and large private companies with strategic business advisory and corporate structuring. In addition Lui has had over 12 years’ experience in advising large corporates such as Wesfarmers Ltd Group (including the Bunnings Group), Foodland Associated Ltd, RAC OF WA, ALCOA and Home Building Society.

Lui has Director and board advisory roles with the following companies:

  • Georgiou Group (Part of Strabag international construction company)
  • Austral Fisheries
  • CDM Australia
  • CMTG Group
  • Intergro Private Wealth
  • Ricciardo Eartmoving
  • Lyn Beazley Academy

In addition, Lui is the Chairman of Austral Fisheries Pty Ltd a group company of Maruha Nichiro Ltd a Japanese Stock Exchange based global company. Lui has also previously had advisory roles with Intercon Millar logistics, The Realmark Group , Emission Assessments.

Lui is a member of the Institute of Chartered Accountants of Australia, holds a Bachelor of Business degree from Curtin University and completed a Strategic Management course at the Macquarie Graduate School of Management amd a M&A course at the London Business School.

Anthony Benino

Anthony Benino

Managing Director

Before establishing Aspire Capital, Anthony has been the Chief Financial Officer and Company Secretary of a number of publicly listed companies including Home Building Society, Bell Direct and Sanford Securities. Anthony was a Senior Manager with PriceWaterhouseCoopers in their risk management division which included a two year secondment to their London office.

Anthony has implemented financial and risk management systems to support business planning and drive business performance in a number of organisations. Anthony has experience in merger/acquiisiton integration planning, project management and implementation of performance management systems and business models/KPI’s.

He was the Chief Executive Officer and Executive Director of Intercon Millar Logistics (IML) a key client of Aspire. IML provided transport, warehousing and 3PL services to the utilities and mining, oil and gas sectors. Following a successful business transformation program the business was sold to an ASX200 Logistics Company on behalf of the business owners in December 2013. Anthony ran the sales process from development of the information memorandum, to negotiation of the sale agreement through to the settlement of the transaction.

Anthony is a member of the Institute of Chartered Accountants in Australia, the Institute of Company Secretaries in Australia and holds a Bachelor of Business Degree from Edith Cowan University.